Amp Up Your sms marketing with This Killer Campaign Strategy
(Restaurant example is used below, but this campaign can be adapted to any business!)
There are three problems when many businesses are first introduced to text marketing:
- they use offers that aren’t very exciting ($3.00 off today’s meal, free appetizer with 2 entrees, free dessert with entrée, etc), so less than 50% of customers choose to opt-in
- they are only promoting opt-ins internally so the list builds slowly and little or nothing is being done to use SMS to attract new customers
- many people (5-20% avg) will opt-out immediately after receiving their first discount, so you’re not able to use SMS to continually market and build a relationship.
The following campaign is a sure-fire way to build a huge list quickly, and guarantee that people will remain on your SMS list.
The premise is running a monthly contest in which one person every month wins an “unbelievably great prize”. The key to this entire promotion is to follow the prize and contest formula below. This kind of promotion will actually cost the business owner LESS than the typical kinds of SMS discounts and offers (math to follow). Here’s a sample of how this works: