sms marketing
Amp Up Your sms marketing with This Killer Campaign Strategy
(Restaurant example is used below, but this campaign can be adapted to any business!)
There are three problems when many businesses are first introduced to text marketing:
- they use offers that aren’t very exciting ($3.00 off today’s meal, free appetizer with 2 entrees, free dessert with entrée, etc), so less than 50% of customers choose to opt-in
- they are only promoting opt-ins internally so the list builds slowly and little or nothing is being done to use SMS to attract new customers
- many people (5-20% avg) will opt-out immediately after receiving their first discount, so you’re not able to use SMS to continually market and build a relationship.
The following campaign is a sure-fire way to build a huge list quickly, and guarantee that people will remain on your SMS list.
The premise is running a monthly contest in which one person every month wins an “unbelievably great prize”. The key to this entire promotion is to follow the prize and contest formula below. This kind of promotion will actually cost the business owner LESS than the typical kinds of SMS discounts and offers (math to follow). Here’s a sample of how this works:
May Contest
FREE MEALS FOR A MONTH! Every person who texts in to enter the contest in May gets a chance to win a FREE ENTREE every single day during the month of June! Yes, that’s correct, one person will get free meals for a month! One very lucky customer can come in EVERY SINGLE DAY WE’RE OPEN DURING THE MONTH OF May, and get one FREE ENTREE (up to $____ value). There’s no cost to enter, just text the word _______ to 71441 (See Complete Contest Rules at www.urwebsite.com). Winner will be notified on June 1st, and you certainly won’t be hungry for the rest of the month! Sounds too Crazy? Let’s look at the rationale and the power of this campaign: (listed in order of best to least effective) Remember: the better and “crazier” the prize sounds, the more entries, more buzz, and more promotion you can do around the contest. Play the “Breakage”: Bank on the fact that most winners will not come close to using all their free items, so the perceived value is MUCH higher than the cost. You need to post contest rules, preferably on your website, and include sweepstakes disclosures. A tinyURL or bit.ly link leading to the rules should be returned to the entrants in the text auto-response $3.00 Instant Discount for each SMS Opt-In: 400 Opt-Ins/Month x $3.00 reduction from revenue = $1,200/month cost (actual lost revenue). [/pwal] Examples OF Free Items
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Non-Restaurant Examples:
Contest Rules
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How Can We Afford This?
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sms marketing
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